When a mom can’t find what she’s looking for, what does she do? In good-ol mom fashion, of course she creates it herself! This is exactly what happened with mom Keewa Nurullah as she was shopping online for clothes for her infant son.
The mom of two saw shirts with overly macho language, inappropriate messages and non-kid friendly designs. Frustrated and disappointed with the dull colors and lack of positive images for kids, performance artist Keewa and her visual-arts husband Doug Freitag decided to do something about it. The pair became the change they wanted to see! They decided to launch a line of children’s clothing that is colorful, inspirational and positive. The infant and toddler designs showcase images and messages that promote diversity while giving a nod to black history.And it’s not just Keewa and Doug that think it’s a good idea. Parents that appreciate and share the same sentiment are flocking to their site, Kido Chicago, to view the inspirational apparel and place orders for their own little ones.
The duo believes that children “stand on their shoulders of their ancestors” and recently started the Kido ICON shirt series that pays homage to positive figures like Walter Payton, Maya Angelou and Florence Griffith. “Sweet Like Payton,” “Phenomenal Like Maya” and “Fast Like Flo Jo” are a few examples of messages printed on the tees they sell.Although business is booming, it’s not just about the sales. Keewa and her husband are committed to being change agents and creating products they stand behind. As this phenomenal mom balances the challenges of parenthood and a successful business, she has learned how to prioritize and multitask. However, she always remembers that family comes first.Their motto, “Put On The Positive,” continues to take Keewa and Doug to new heights. Keewa wants to continue making an impact and hopes to one day have her own retail space. But most importantly, her goal is to continue to make a difference and promote positive images.
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